Most agencies are built around one discipline.
When that's not enough, brands end up managing four separate relationships across design, technology, marketing and AI hoping someone joins the dots.
Nobody does.
That is the problem ROIROI was built to solve
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How we work
We embed with your team, lead the programme or fill the gap - whatever you need, at a senior level.
Embed with your team
You have a direction but need senior specialists alongside your existing team. We work inside your operation as your own people, not an outside agency.
Lead the programme
You know where you want to go but need a partner to define the roadmap and run the delivery. We bring the strategy, the architecture and the execution under one roof, managing the full programme from brief to launch.
Fill the gap
You have strong in-house capability in one area but need depth in another. We provide exactly what is missing - a specific capability, for as long as you need it, without the overhead of building it internally
Malina
Malina is a Swedish fashion brand with a sharp design identity and a loyal international following. ROIROI built the original Centra storefront and has been the engineering partner on retainer ever since - delivering Voyado Elevate, Global-E, a new checkout, and full My Account alongside sister brand Soft Goat.
Soft Goat
Soft Goat is a Swedish cashmere brand built on obsessive product quality and confidence that resonates across Europe. ROIROI operates as an embedded part of the team, advising on platform direction - delivering Voyado Elevate, Global-E, My Account, loyalty, and Secret Market for members-only campaigns.
We are an online-only brand. The store is everything. ROIROI understood that from day one and built something that reflects where the brand is going, not where it has been. The product data architecture alone saved us hours every week.
A podcast and newsletter about commerce, culture and AI
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A podcast and newsletter about commerce, culture and AI
Eight years inside the commerce community. Over 150 founders and operators interviewed from some of the most influential brands in the space including ME+EM, Paul Smith, Huel, Rapha, Represent and TALA. Honest conversations, grounded takes, from people building in real time.
