For most of the last decade, consumer brands could grow by optimising in isolation. Cheap acquisition, stable channels, predictable returns. Agencies built for that world specialised by discipline - design over here, performance marketing over there, technology somewhere else. The model made sense when the channels were simple and the data was slow.

That world is gone. Ad costs rose. Physical and digital converged. AI changed how consumers find and buy products, and changed the economics of the work itself. The brands pulling ahead now are not the ones with the most tools. They are the ones who have connected them - design and engineering, marketing and AI working as one commercial operation rather than a collection of separate briefs.

Most consumer brands are left choosing between agencies that have not caught up and AI consultancies that do not understand how commerce actually operates.

ROIROI was assembled from five independent businesses: Young & Skilled, who co-created the Centra platform; STÖK, a web agency; Hyperlab, an engineering firm; ROIROI a performance marketing and ecommerce consultancy; and Factory, an AI consultancy. Each brought genuine depth in its discipline. The result is an agency where the capability in each area is real.

The leadership team brings an unusual combination of backgrounds. Our CEO came through Goldman Sachs and Citi before building the commercial operation at We Make Websites - working with brands including Conde Nast, Levi's, Pangaia and Toteme - and was part of the founding team that sold the business to a global agency group. Our COO was CEO of Stok, bringing deep design and technology leadership to the business. Our Chief Solutions Officer built her career across We Make Websites and Bloomreach, working at the intersection of commerce technology and client strategy. Our performance marketing leadership spent six years at Google leading AdWords teams across European retail. Our CTO spent nearly a decade at PGS Software, building and leading a frontend engineering team of over 100 developers and running Design Systems as a dedicated service.

We think like people who understand the commercial side of brands, because most of us came from it.

We have offices in London, Stockholm, Wrocław and Manila.