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Björn Axén is a leading name in Scandinavian haircare, known for its premium products and deep expertise in professional styling. With a strong reputation built over decades, the brand needed a modern e-commerce solution that could match its ambitions. Their Magento setup was holding them back, making operations costly and inefficient. That’s where we came in.
CHALLENGES
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As Björn Axén grew, their Magento platform became more of a burden than an asset. Managing and maintaining the site was costly and time-consuming, diverting resources away from strategic growth initiatives. Performance issues led to friction in the customer journey, while limited flexibility restricted their ability to scale and optimize.
High operational costs, excessive time spent on admin, and a lack of agility in e-commerce management meant the brand needed a more efficient, growth-ready solution. The challenge was clear: find a way to reduce complexity, lower costs, and boost sales without compromising on quality or experience.
OUR APPROACH
To drive efficiency and unlock growth, we led Björn Axén’s migration from Magento to Shopify, focusing on performance, scalability, and ease of management.
We started by optimizing Shopify’s capabilities to provide a streamlined, cost-effective alternative to Magento. By reducing reliance on custom development and unnecessary third-party tools, we helped cut operational expenses significantly.
Next, we prioritized user experience. The new site featured an improved navigation structure, a refined checkout process, and faster load times—all designed to boost conversions and make shopping seamless for customers.
To enhance efficiency, we automated key workflows and minimized backend complexities, reducing the time Björn Axén’s team spent on admin. This allowed them to shift focus toward business development, marketing, and customer engagement.
With a future-proof Shopify setup in place, Björn Axén gained the flexibility to adapt, scale, and invest in long-term growth without the ongoing maintenance struggles of Magento.
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THE RESULTS
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INCREASE IN SALESWith an improved user experience Björn Axén saw almost an immediate increase in sales on Shopify
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LOWER OPERATIONAL COSTTotal cost of ownership reduced significantly by leveraging Shopify and cost efficient initiatives
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TIME SPENT ON ADMINStreamlined processes freed up the team to focus on strategic growth.
Trusted By
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