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CHIMI is a brand that exerts innovation, from bold eyewear designs to expanding its global presence. But as demand grew, their WooCommerce setup struggled to keep up—slowing down operations and making international scaling more complex. They needed a solution that could match their ambition.
CHALLENGES
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With a growing international customer base, CHIMI’s ecommerce platform was becoming a bottleneck.
Performance issues were affecting site speed and user experience, leading to lost sales.
Managing content and products across multiple markets was time-consuming and inefficient.
WooCommerce’s limitations made it difficult to scale without increasing admin work.
To stay ahead, CHIMI needed a more flexible, high-performance setup that could support their rapid growth.
OUR APPROACH
We replatformed CHIMI to a headless solution with Centra and Storyblok, leveraging our ROI² accelerator to maximize speed, efficiency, and scalability.
Performance-first architecture – We built a faster, more responsive site, improving load times and overall UX.
Streamlined operations – A more efficient backend and CMS significantly reduced time spent on admin.
Scalable infrastructure – Centra’s commerce engine enabled better multi-market management and global expansion.
Optimized content management – Storyblok allowed for greater flexibility and control over site updates.
By moving to a headless setup, CHIMI gained the freedom to scale without technical roadblocks.
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THE RESULTS
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TIME SPENT ON ADMINA simplified workflow freed up internal resources for growth.
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LIGHTHOUSE SCOREA major leap in performance, improving SEO and user experience.
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IMPROVED SITE SPEEDBy harnessing Centra + Storyblok together with our tech, CHIMI now have a high-speed, seamless shopping experience for customers worldwide.
Trusted By
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