Morjas shoes are synonymous with craftsmanship, blending timeless design with meticulous attention to detail. As the brand’s global reach expanded, their WordPress platform struggled to keep up with increasing operational demands. That’s where we stepped in.

While Morjas was already using Centra as their ecommerce platform, ROIROI recommended replacing how they were using WordPress with a more advanced setup: Centra ecommerce integrated with Storyblok CMS and a React frontend.

VISION

Morjas wanted to improve their online store's performance, elevate the customer experience, and better manage their growing product catalogue and international orders.

CHALLENGES

SCALABILITY & CUSTOMER EXPERIENCE

Morjas had outgrown their WordPress set up, which struggled with handling their expanding product catalog, operational needs and international goals.

SEO became a challenge, as the platform’s limitations restricted optimization. The user experience also suffered. Slow site speed and clunky navigation led to higher bounce rates and fewer conversions. Additionally, the lack of seamless integrations with essential third-party tools restricted Morjas’ ability to innovate.

At its core, Morjas needed a future-proof platform that could support their ambitions, allowing them to scale without compromise.

OUR APPROACH

We migrated Morjas from WordPress to a headless, scalable system combining Centra and Storyblok CMS. The flexibility of their new set up allows for easier and more dynamic changes without the limitations previously imposed by WordPress, allowing Morjas’ ecommerce experience to evolve with them as their business grows.

To support Morjas’ global expansion, we prioritized localization, delivering a frictionless multilingual and multicurrency experience in English, French, and German. For Morjas’ growing product catalog, we integrated Storyblok CMS, allowing easier product content management.

Enhancing performance was key, so we implemented a fast, responsive frontend to create a smooth shopping experience. At the same time, we tackled SEO challenges by refining technical elements like meta tags and translated URLs, preserving and strengthening Morjas’ search rankings.

THE RESULT

By partnering with ROIROI, Morjas didn’t just upgrade platforms—they set the foundation for long-term success, delivering a premium digital experience as refined as their iconic penny loafers.

Performance Google Speed Score jumped to 91, boosting navigation and reducing bounce rates.

SEO Wins Enhanced technical SEO drove organic traffic and improved rankings.

Higher Conversions Faster load times and better navigation increased sales.

Scalability The flexible new system supports ongoing growth and integrations.