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Teddykompaniet had outgrown their platform. They needed a solution that could support their thriving B2B business while offering a flexible, customizable D2C store to fuel their next phase—international expansion.
For over 30 years, Teddykompaniet has been crafting iconic plush toys from Båstad, Sweden. Rooted in Scandinavian design, their ethos is all about high-quality, timeless teddy bears—built to withstand a lifetime of hugs and be passed down sustainably to the next generation.
CHALLENGES
SCALABILITY & LACK OF FUNCTIONALITY
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Teddykompaniet wanted a new platform that would enable them to scale, and a fresh redesign that reflected the quality and craftsmanship of their products. Their existing platform lacked functionality to expand globally and only provided basic customisation.
Looking for a trusted partner, Teddykompaniet chose ROIROI to lead their replatform and redesign on Shopify—setting them up for long-term success.
OUR APPROACH
We migrated Teddykompaniet to Shopify, seamlessly transferring their product catalog while integrating their new store with their existing ERP.
With Shopify B2B, Teddykompaniet can strengthen their wholesale operations, while Shopify Markets and a dedicated D2C storefront support their direct-to-consumer growth. By implementing the ROI2 Shopify theme, we optimized site performance—reducing load times and accelerating launch speed.
To give their team greater flexibility, we leveraged Sections Everywhere, enabling them to easily customize page layouts. We also introduced an on-page embroidery option, allowing customers to personalize their purchases directly on the product page. The result? A premium shopping experience that reflects the quality of their products.
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